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Pharmaceutical Medico-Marketing: In the COVID-19 Era and Beyond
The COVID-19 pandemic has led to unprecedented changes in every facet of civilization and the pharmaceutical industry has been no different from this adaptational storm.As health care professionals and pharmaceutical organizations' interactions met with barriers since early in the pandemic, it has massively sensitized pharmaceutical professionals to look for strategies and tools for engaging...
The COVID-19 pandemic has led to unprecedented changes in every facet of civilization and the pharmaceutical industry has been no different from this adaptational storm.
Meghna A Singhania is the founder and Editor-in-Chief at Medical Dialogues. An Economics graduate from Delhi University and a post graduate from London School of Economics and Political Science, her key research interest lies in health economics, and policy making in health and medical sector in the country.She is a member of the Association of Healthcare Journalists. She can be contacted at editorial@medicaldialogues.in. Contact no. 011-43720751