Consumer technology major Jawbone has entered the Indian market to help people better understand the state of their health and wellbeing
Consumer technology and wearable products company Jawbone, has announced its foray into the increasing health and socially-fitness conscious Indian market in a product partnership with Amazon. The three devices immediately being launched by Jawbone will be made available at the Amazon platform in the price range of Rs 4,999 to Rs 14,999. These wearable consumer tech-savvy bands will help people track their sleep, activity, nutrition along with clear tools to help them take action.
“India being a design and consumer savvy market and with heart diseases, diabetes being the two major causes of death, our bands will help people better understand their health and well-being,” said Travis Bogard, vice president of product management and strategy at Jawbone, as confirmed by IANS.
The entry of Jawbone completes the checklist of all top wearable companies’ presence in the country.
The San Francisco headquartered company launched its UP activity trackers which includes the UP Move, UP2 and UP3 which comes with a heart rate sensor.
The UP4, which is only available in the US and has payments solutions configured into it as an added feature, will not make it to India, the company said.
“The UP by Jawbone consists of hardware and powerful software which helps the users understand how they sleep, move and eat so that they can make choices to live better,” the company said.
Jawbone seems to be banking on the “duels mode” in its app to make experiences more engaging and social.
“The UP app is powered by Smart Coach – Jawbone’s intelligent coaching system which turns data into personalised guidance, giving you actionable insights and challenges to help you improve your sleep, activity and diet,” it said.
The tracker bands and the app will work with iOS, Android devices.
The premium UP3, available in four colours, will come at a price of Rs. 14,999. The UP2 and UP Move will come at prices of Rs. 9,999 and Rs. 4,999 respectively.
Asked about strategies to market its products in India, Jayanth Chakravarthy, product manager of UP at Jawbone, said “We are a combination of lifestyle fashion and health trackers. We want to help people live healthier lives.”
Jawbone, which is the fifth seeded brand in terms of shipments and volumes, is also the creator of the best-selling Jambox family of wireless speakers, the award-winning Jawbone Era bluetooth headsets, and the premier NoiseAssassin technology.