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Page Created On : 18 Jan 2020 11:14 AM GMT , Page Last Updated On : 18 Jan 2020 11:14 AM GMT

Advertising Policy

Please read the Advertising Policy below carefully. By using or registering on Medical Dialogues, you accept and agree to the terms of this Advertising Policy. All advertisement on the website is subject to our advertising policy

  To keep our business going, Minerva Medical Treatment Pvt Ltd which owns and operations Medical Dialogues including medicaldialogues.in and all its subdomains (“Medical dialogues” or “we”) regularly accepts advertising from third parties (“Advertising”), which may include third party banners,  badges, contextual advertising and content (“sponsored content) created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising").

In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, links, microsites (either created by us or the advertiser following our guidelines), native advertisements and other content provided by or on behalf of Advertisers.

The Advertiser is responsible for the accuracy and objectivity of their Advertising. These advertisements are clearly distinguished by the term “advertisement” or “adv” used in cases of banners, modules and microsites. The sponsored content can also be clearly differentiated from our editorial content by the use of the words " " Advertorial" or  "From The Industry" or "partner content", "sponsored" or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser. This would be done in the source section of such articles. Our advertising policy applies to the entire contents of the platform “Medical Dialogues” [“Medical Dialogues” which may also be referred to hereon in as "we" or "us" or "our" (as applicable)] including, without limitation, <www.medicaldialogues.in> or any application or software used to access the platform. Medical Dialogues contains advertisements, promotions and sponsored areas that are sold by us. These advertising spaces are offered by Medical Dialogues for commercial interest and shall be distinguished from independently developed editorial content. Advertisements that appear on Medical Dialogues may direct Users to third-party websites that are not controlled by Medical Dialogues. Queries regarding advertising on Medical Dialogues may be addressed to marketing@medicaldialogues.in. Please note that all advertisements shall be strictly subject to the Advertising Guidelines and the inexhaustive list of Prohibited Advertisements in this Policy. Further, any Applicable Laws (in accordance with Terms of Use and Privacy Policy including but not limited to Advertising and Standards Council of India Code) force in the territory of India, shall be taken into consideration when an advertisement request is considered. Display of an advertisement does not imply an endorsement of the advertised products or services, nor does it imply that we performed due diligence on such products or services. Any periodic updates to this Advertising Policy will be posted here


Medical Dialogues maintains a strong distinction between our Editorial Content and Advertisements. Our website hosts advertising banners/creatives/microsites. These advertisements can either be Google Ads or relevant Banner Advertisements from our industry partners including pharmaceutical, biotech and medical device companies, healthcare organisations, advertising agencies, publishers and other advertisers wanting to reach out to our readers of Medical Dialogues. Such Advertisement banners are clearly distinguished by the word ‘Advertisement’ or "Adv." on top of these banners/creatives/microsites. It is imperative for a relationship with Medical Dialogues, that all advertisers have to follow our advertising guidelines mentioned below. All sponsored articles/content shall maintain are clearly marked by the word "Advertorial" or "Sponsored", or  "From The Industry" or a similar designation indicating that the Advertising content is being provided by or on behalf of an Advertiser. This would be done in the source section of such articles.

Advertising Guidelines

It is important for a meaningful relationship that our advertisers follow the advertisement guidelines

  1. Advertisers shall ensure truthfulness and honesty of representations and claims made by advertisements to safeguard against misleading advertisements
  2. Advertisers shall ensure that advertisements are not offensive and do not contain anything indecent, vulgar or repulsive that is likely, in the light of generally prevailing standards of decency and propriety, to cause grave or widespread offence;
  3. Advertisers shall ensure that advertisements be competitive and are not denigrating to other products.
  4. Advertisers shall safeguard against the promotion of products that are regarded as hazardous or harmful to society or individuals, particularly minors, to a degree or of a type that is unacceptable to society at large;
  5. Advertisers shall ensure that advertisements observe fairness in competition so that the consumers’ need to be informed on choices in the marketplace and the standards of generally accepted competitive behaviour in business are both served;
  6. Medical Practitioners are required to strictly follow all ethical codes and advertising codes as are applicable to medical practitioners and ensure that advertisements are only related to commencement of practice, changes in addresses, absences, disposal of practice and the like;
  7. Medical Institutions shall similarly be allowed only to advertise the name of the institution, type of patients admitted, type of training and other facilities offered and the fees.
Prohibited Advertisements The following advertisements shall be prohibited on Medical Dialogues in accordance with Applicable Law and advertising standards as may be in force in India.
  1. Advertisements whose subject is related/ancillary to cigarettes and other tobacco products including electronic cigarettes, vapes or any other similar product, either directly or indirectly;
  2. Advertisements related to magical remedies of diseases and/or disorders;
  3. Advertisements related to pre-natal determination of sex;
  4. Physician advertisements that intend to solicit patients or affix clinical practice endorsements;
  5. Advertisements that seek to promote any form of obscenity or vulgarity including any ancillary relation to pornography of any sort;
  6. Advertisements that directly or indirectly relate to any form of the occult or psychic services;
  7. Advertisements that contain any indecent representation of women in any form;
  8. Advertisements pertaining to sexual services of any form;
  9. Advertisements that may be construed to be deceptive or misleading under any applicable law in India;
For any further queries or advertisement requests, please contact us at marketing@medicaldialogues.in or fill out the form on this page.