Advertising PolicyPlease read the Advertising Policy below carefully. By using or registering on Medical Dialogues, you accept and agree to the terms of this Advertising Policy. All advertisement on the website is subject to our advertising policy
To keep our business going, Minerva Medical Treatment Pvt Ltd which owns and operations Medical Dialogues including medicaldialogues.in and all its subdomains (“Medical dialogues” or “we”) regularly accepts advertising from third parties (“Advertising”), which may include third party banners, badges, contextual advertising and content (“sponsored content) created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising").
In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, links, microsites (either created by us or the advertiser following our guidelines), native advertisements and other content provided by or on behalf of Advertisers.
Medical Dialogues maintains a strong distinction between our Editorial Content and Advertisements. Our website hosts advertising banners/creatives/microsites. These advertisements can either be Google Ads or relevant Banner Advertisements from our industry partners including pharmaceutical, biotech and medical device companies, healthcare organisations, advertising agencies, publishers and other advertisers wanting to reach out to our readers of Medical Dialogues. Such Advertisement banners are clearly distinguished by the word ‘Advertisement’ or "Adv." on top of these banners/creatives/microsites. It is imperative for a relationship with Medical Dialogues, that all advertisers have to follow our advertising guidelines mentioned below. All sponsored articles/content shall maintain are clearly marked by the word "Advertorial" or "Sponsored", or "From The Industry" or a similar designation indicating that the Advertising content is being provided by or on behalf of an Advertiser. This would be done in the source section of such articles.
It is important for a meaningful relationship that our advertisers follow the advertisement guidelines
- Advertisers shall ensure truthfulness and honesty of representations and claims made by advertisements to safeguard against misleading advertisements
- Advertisers shall ensure that advertisements are not offensive and do not contain anything indecent, vulgar or repulsive that is likely, in the light of generally prevailing standards of decency and propriety, to cause grave or widespread offence;
- Advertisers shall ensure that advertisements be competitive and are not denigrating to other products.
- Advertisers shall safeguard against the promotion of products that are regarded as hazardous or harmful to society or individuals, particularly minors, to a degree or of a type that is unacceptable to society at large;
- Advertisers shall ensure that advertisements observe fairness in competition so that the consumers’ need to be informed on choices in the marketplace and the standards of generally accepted competitive behaviour in business are both served;
- Medical Practitioners are required to strictly follow all ethical codes and advertising codes as are applicable to medical practitioners and ensure that advertisements are only related to commencement of practice, changes in addresses, absences, disposal of practice and the like;
- Medical Institutions shall similarly be allowed only to advertise the name of the institution, type of patients admitted, type of training and other facilities offered and the fees.
- Advertisements whose subject is related/ancillary to cigarettes and other tobacco products including electronic cigarettes, vapes or any other similar product, either directly or indirectly;
- Advertisements related to magical remedies of diseases and/or disorders;
- Advertisements related to pre-natal determination of sex;
- Physician advertisements that intend to solicit patients or affix clinical practice endorsements;
- Advertisements that seek to promote any form of obscenity or vulgarity including any ancillary relation to pornography of any sort;
- Advertisements that directly or indirectly relate to any form of the occult or psychic services;
- Advertisements that contain any indecent representation of women in any form;
- Advertisements pertaining to sexual services of any form;
- Advertisements that may be construed to be deceptive or misleading under any applicable law in India;