1mg kick starts massive cancer campaign

Dr. Niharika emphasised that patients should know their rights and always enquire if they can get a cheaper substitute of an expensive prescribed medicine. The empowered patients can have more meaningful discussion with their healthcare provider, she added.

1mg, as a technology product offers its users the ease to find out about cost-effective substitutes, via its website and app. With its new initiative, the company will now work more pro-actively on this.

Prashant Tandon, Founder & MD , 1mg said "Healthcare is a costly affair at this point of time. However, in various instances, a "well- informed" customer can massively cut down (Upto 80%)  the treatment cost by choosing cheaper generic substitutes. With the awareness campaign, our objective is to encourage positive changes by bringing power of information to our users."

He also added,  " This initiative is a vital element of our core idea and along with other such campaigns, we will continue to reach out to people at a large scale through our online platforms."

The campaign stresses the importance of "Jaankari (Information)" about all aspects of cancer to minimise the suffering for the patients and their caregivers.