Brett Lee to be Cochlear's Global Hearing Ambassador
Advertisement
As one of the world's fastest bowlers, who has smashed multiple cricket records, Brett's new target is 360 million people - and raising awareness about hearing loss. 360 million is the estimated number of people worldwide suffering from a disabling hearing loss. Many, however, are not aware of the effects it can have on them or what treatments are available.
As Cochlear Ambassador, Brett will spearhead a 'Sounds of Cricket' campaign to raise awareness of the significant medical, social and economic impacts hearing loss can have on individuals and their families. The campaign, commencing later this year, asks people to 'imagine if you could only imagine the sounds of cricket.'
Speaking in London at Lords, prior to the start of The Ashes, Brett said, "Hearing loss is a huge global public health issue. I can't imagine cricket without sound - on the field not hearing the appeals and the crowd, off the field not hearing team mates, or at home not hearing family. I can't imagine it.
"A cochlear implant can change all of that. I've seen it happen. The implant takes a person from silence to sound. It is a wonderful, life changing moment.
As Cochlear Ambassador, Brett will spearhead a 'Sounds of Cricket' campaign to raise awareness of the significant medical, social and economic impacts hearing loss can have on individuals and their families. The campaign, commencing later this year, asks people to 'imagine if you could only imagine the sounds of cricket.'
Speaking in London at Lords, prior to the start of The Ashes, Brett said, "Hearing loss is a huge global public health issue. I can't imagine cricket without sound - on the field not hearing the appeals and the crowd, off the field not hearing team mates, or at home not hearing family. I can't imagine it.
"A cochlear implant can change all of that. I've seen it happen. The implant takes a person from silence to sound. It is a wonderful, life changing moment.
Our comments section is governed by our Comments Policy . By posting comments at Medical Dialogues you automatically agree with our Comments Policy , Terms And Conditions and Privacy Policy .
Disclaimer: This website is primarily for healthcare professionals. The content here does not replace medical advice and should not be used as medical, diagnostic, endorsement, treatment, or prescription advice. Medical science evolves rapidly, and we strive to keep our information current. If you find any discrepancies, please contact us at corrections@medicaldialogues.in. Read our Correction Policy here. Nothing here should be used as a substitute for medical advice, diagnosis, or treatment. We do not endorse any healthcare advice that contradicts a physician's guidance. Use of this site is subject to our Terms of Use, Privacy Policy, and Advertisement Policy. For more details, read our Full Disclaimer here.
NOTE: Join us in combating medical misinformation. If you encounter a questionable health, medical, or medical education claim, email us at factcheck@medicaldialogues.in for evaluation.