Fortis Healthcare to build the ‘Brand Fortis’ through a television commercial

Fortis Healthcare plans to launch a pan-India campaign on general entertainment and news channels to air its first ever television commercial

‘Excellence Uncompromised’ is the new theme for Fortis Healthcare to further strengthen its brand reputation focus in India. This theme will be packed in a television commercial to be aired on all general entertainment and news channels from July 31.

The campaign will include featuring brand excellence of Fortis hospitals across multiple platforms spanning television, digital (web & social), print, outdoor, and cinema. The ad film will be screened from today in cinema halls and across all digital platforms.

The objective of the campaign is single fold-help highlight the hospital name, or Fortis as a single unit, as just against featuring only the empanelled doctors of a hospital. This initiative is titled as the first of its kind in the healthcare industry to highlight the clinical excellence and medical expertise of a hospital.

As a part of the campaign, (as sourced from Equity Bulls), Fortis has also launched Hands of Hope initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions. Everyone can participate in this noble initiative by logging in to a microsite - www.handsofhope.co.in via their Facebook or Twitter accounts.

Every new member becomes a Hand of Hope. The more number of people that join this virtual human chain, Fortis Healthcare will be able to undertake those many more medical interventions at its own cost, as for every person joining, Fortis is going to contribute 1 Re towards treatment of children in need of live saving healthcare solutions. Further, this microsite will also showcase more stories of Fortis' uncompromising excellence, covering multi super specialties.