France to reimburse condoms in fight against AIDS and STIs

The study indicated the rise was due to people having sex with "an increasing number of partners coupled with the non-systematic use of condoms".

Asked why its brand was selected, a spokeswoman for Majorelle, which was founded in 2012 with the stated aim of reducing inequality in access to health products, said: "We were the first to ask".

- Chlamydia cases rise - Agnes Buzyn, the health minister who is a trained doctor, sounded the alarm over the risk of HIV transmission among condom-averse young people.

Around 6,000 new cases of HIV infection were diagnosed in 2016 -- down five per cent since 2013 -- taking the number of people living with the virus in France to over 172,000.

Buzyn warned that young people increasingly "use a condom the first time they have sex but not in subsequent instances."

Majorelle cited a study showing that 75 per cent of young people would use condoms more if the cost was covered by the state.

It said that the state would cover 60 per cent of the cost of the condoms and hopes that top-up health insurance providers would cover the remainder.

The news was hailed by NGOs involved in the fight against HIV/AIDS.

"Anything that facilitates access to prevention is good news," said Florence Thune, head of the Sidaction association.

"There should be no financial obstacle, whatever the method," she said.

"It's another string to our bow," said Caroline Izambert, a campaigner at Aides HIV prevention group.