Maharashtra govt initiates Van Dhan Jan Dhan scheme for Ayurvedic medicines
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MUMBAI: In what could prove to be a stiff competition for Yoga guru Baba Ramdev's 'Patanjali' range, the Maharashtra government has started selling Ayurvedic medicines and herbal products derived from its forest produce.
A first-of-its-kind shop was recently started in Nagpur by the state government under the 'Van Dhan Jan Dhan' scheme.
The shop has sold products worth more than Rs 2 lakh within 25 days of its commencement.
Buoyed by the success, the government is considering starting two such shops at every airport and at every railway station across the state.
According to an official from the Forest department, in a meeting held recently Baba Ramdev's Ayurvedic products were discussed.
"We thought that if Baba Ramdev can capture the Ayurvedic market, whose products are derived from our forests, why can we not take an initiative and use our traditional knowledge of making medicines from forest produce," the official said.
A first-of-its-kind shop was recently started in Nagpur by the state government under the 'Van Dhan Jan Dhan' scheme.
The shop has sold products worth more than Rs 2 lakh within 25 days of its commencement.
Buoyed by the success, the government is considering starting two such shops at every airport and at every railway station across the state.
According to an official from the Forest department, in a meeting held recently Baba Ramdev's Ayurvedic products were discussed.
"We thought that if Baba Ramdev can capture the Ayurvedic market, whose products are derived from our forests, why can we not take an initiative and use our traditional knowledge of making medicines from forest produce," the official said.
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