Revolutionizing Hair Care Therapy: Ipca Launches Improved New Keraglo Eva and New Keraglo Men in India

Mumbai: One of the leaders in the trichology segment, Ipca Laboratories Ltd (Ipca), has recently launched a new enhanced formulation of its popular hair care supplement range, New Keraglo Eva and New Keraglo Men. The new and improved formulations have been specifically designed keeping in mind the latest ICMR Recommended Dietary Allowance (RDA) and the current scientific evidence on the role of various micronutrients and amino-acids in the treatment of hair loss in the context of the Indian population.

New Keraglo Eva and New Keraglo Men are clinically applicable in hair-related issues like hair loss, alopecia, hair fall and baldness. The new formulation combines advanced ingredients enriched with key micronutrients, vitamins and amino acids to help restore the hair growth cycle, enhance hair quality, and stop hair from falling. It improves blood flow to the scalp, helps in hair growth and strengthens the hair.

New Keraglo is designed differently to support the dedicated hair care needs of men and women. The New Keraglo brand is formulated with the addition of three new amino acids - Lysine, L-Arginine, and Methionine along with Evening primrose oil as a source of Gamma Linolenic acid (GLA). It is an essential fatty acid that helps to reduce hair loss and promote hair growth.

Vitamin D supports the growth and differentiation of hair follicles. The inclusion of iron and biotin in the revised dosage strength follows the latest ICMR# Recommended Dietary Allowance (RDA) Guidelines. The inclusion of these vital micro-nutrients is relevant in light of the evidence which indicates 70% of the Indian population is affected by Vitamin D deficiency, and 69% suffer from iron deficiency anemia, with women being particularly vulnerable^1,2. Biotin acts as a coenzyme for carboxylase enzymes involved in essential metabolic reactions for healthy skin and hair.

The new Keraglo formulation works synergistically, ensuring optimal hair growth, reduced hair fall, and overall scalp and hair health. New Keraglo Eva and New Keraglo Men tablets are small-sized, and easy to swallow thus enhancing the patient experience and compliance.

Keraglo Eva and Keraglo Men together stand as the number one prescribed* brand by dermatologists & trichologists in the hair and nutrition category.

Ipca Laboratories Limited is an Indian multinational pharmaceutical company based in Mumbai. It is a research-driven pharmaceutical company that develops, manufactures and markets a broad range of pharmaceutical APIs and finished dosage forms globally.

*Data on File (SMSRC, Nov to Feb 23), IQVIA Rx MAT March 2023

# ICMR RDA Indians-2020

References

1) G R, Gupta A. Vitamin D deficiency in India: prevalence, causalities and interventions. Nutrients. 2014;6(2):729-775. Published 2014 Feb 21. doi:10.3390/nu6020729

2) P. Natekar et al. A micro review of a nutritional public health challenge: Iron deficiency anemia in India. Clinical Epidemiology and Global Health 14 (2022) 100992. https://doi.org/10.1016/j.cegh.2022.100992