Financial incentives help pregnant women
Pregnant women are more likely to stop smoking if financial incentives are offered as part of a treatment plan, finds a trial from France published in The BMJ. The results show that rewarding women for their smoking abstinence with vouchers throughout their pregnancy was associated with an increase in continuous abstinence rate compared with no vouchers.
Stopping smoking is crucial to a healthier mother and baby, yet evidence suggests that less than half of women who are daily smokers successfully quit during pregnancy. Previous studies of financial incentives have shown promising results, but have not yet been put into practice.
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Financial Incentives Help Pregnant Women To Quit Smoking: BMJ
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