Taking contraceptive advice from social media influencers could lead to unplanned pregnancies: Study

Published On 2023-01-17 12:13 GMT   |   Update On 2023-01-17 12:17 GMT

Contraceptive advice from social media influencers could be putting young people at risk of unplanned pregnancies, new research warns.

Teenagers and young adults may also be receiving inaccurate information on sexual health, making many of the popular videos a public health issue, the study, published in the journal Health Communication concludes.

Researchers analyzed numerous YouTube videos posted by influencers with up to 2.2 million followers and found that viewers would be more likely to receive information about stopping hormonal contraception, rather on how to use contraception or have safe sex.

Reference:

Emily J. Pfender & M. Marie Devlin (2023) What Do Social Media Influencers Say About Birth Control? A Content Analysis of YouTube Vlogs About Birth Control, Health Communication, DOI: 10.1080/10410236.2022.2149091

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Article Source : Health Communication

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