Mahendra Singh Dhoni join hands with Maxivision for Preventable Blindness Awareness

Hyderabad: Maxivision Super Specialty Eye Hospitals has recently roped in Indian Cricketer, Mahendra Singh Dhoni, as its Brand Ambassador for its preventable blindness campaign. 

The need for proactive vision care cannot be overstated. Early preventive measures are not only more effective than corrective solutions but also help to prevent complications and vision disorders at their initial stages. This is especially important because various systemic health conditions such as diabetes, hypertension, and thyroid disorders, as well as lifestyle choices like smoking, can directly contribute to temporary or permanent vision impairment.

The hospital chain is confident that the appointment of MS Dhoni as the Brand Ambassador will serve as a catalyst for spreading this crucial message far and wide. Through the campaign and the continued efforts of Maxivision Eye Hospitals, the hope is that preventable blindness will become a less common affliction, and the gift of sight will be a reality for more individuals, contributing to a healthier and more vibrant society.

In the words of MS Dhoni, “Vision is at the heart of success in sports, where precision reigns supreme. The significance of clear vision extends far beyond the sporting arena. Following Maxivision’s motto, 'Eyes Speak. We Listen.', we are committed to taking care of your most precious blessing – your vision. Regular eye check-ups and maintaining optimal visual health are equally vital for achieving excellence in life. One must prioritize both sports and healthy living to ensure that their vision remains at its best.”

Adding more on the same, Dr. GSK Velu, Chairman and Managing Director of Maxivision Eye Hospitals said, "We are thrilled to have MS Dhoni join us as our Brand Ambassador. His legendary status and commitment to excellence make him the perfect representative of our mission to combat preventable blindness. With this collaboration, we aim to create greater awareness and ensure that accessible and affordable eye care becomes a reality for all segments of society."

Sudheer VS, Group CEO of Maxivision Eye Hospitals highlighted, “Across our network of 40+ hospitals, every day Maxivision provides a range of eye care services to thousands of patients. A significant number of these patients are only made aware of critical issues affecting their vision, lifestyle, and profession after thorough checkups. Our medical professionals often encounter patients with advanced-stage conditions like glaucoma and retinal issues, leaving limited room for restoring their vision to its full potential.

The implementation of routine preventive eye care checkups can help avoid many of these eye diseases. Maxivision actively engages in a variety of online, offline, and on-ground initiatives aimed at promoting preventive eye care. By having a prominent figure like MS Dhoni endorse the importance of preventive eye care, we believe it will significantly reshape people’s approach towards routine eye check-ups.”

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