AIOCD asks Mankind Pharma to take down HealthOk ad endorsed by Ranvir Singh, calls it misleading
New Delhi: The All India Organisation of Chemists and Druggists (AIOCD) has called for the removal of an advertisement featuring actor Ranveer Singh/ranvir Singh promoting HealthOk vitamin supplements. The ad suggests that non-vegetarians are healthier, which the chemists' body finds objectionable and calls it misleading.
The chemist body argues that the ad is deceptive and contradicts the well-known health benefits of vegetarianism, implying that vegetarians are more prone to vitamin deficiencies and that HealthOk can prevent this.
The campaign states that one in three Indians is vegetarian and suggests they are at risk of vitamin deficiency. AIOCD highlights the significance of vegetarianism in India, supported by the Prime Minister and many chief ministers, and claims that the advertisement promotes an inaccurate and potentially harmful narrative.
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The chemists' body has cautioned that misleading ads endorsed by celebrities can have serious consequences. Rajiv Singhal, general secretary of AIOCD, has criticized the advertisement as misleading and questioned the ethics of promoting such products for personal gain.
They have urged the managing director of Mankind Pharma, the makers of HealthOk, to promptly withdraw the advertisement to avoid legal repercussions under the Consumer Protection Act 1986 and Sales of Goods Act 1930.
The HealthOk campaign asserts that its multivitamin tablets can address nutritional deficiencies and provide additional energy benefits due to Taurine and Ginseng.
Watch the ad below.
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