AstraZeneca unveils iPHARMACY to up-skill pharmacists across India
The program will focus on inventory management, good pharmacy practices, customization of pharmacy for patient of future, and management of pharmacy during covid.;
Bengaluru: AstraZeneca India, a science-led biopharmaceutical company, has launched their up-skilling program for pharmacists, iPHARMACY. In the first phase of this program, they have partnered with Neethi, a Kerala state cooperative consumers federation limited company, to run this program in Kerala.
"As a next step, the company is planning to collaborate with large pharma-retail chains from across India to expand this program to other parts of the country," the company stated.
The program will focus on inventory management, good pharmacy practices, customization of pharmacy for patient of future, and management of pharmacy during covid. The content and modules for this program are created by the team of experts from AstraZeneca and their partners, which will equip the pharmacists across India to provide standardized and quality counselling, and support to the people.
Commenting on this initiative, Dr. Anil Kukreja, Vice President- Medical Affairs and Regulatory, AstraZeneca India, said "There is an urgent need to bridge the gaps in existing healthcare infrastructure and ensure that support reaches healthcare stakeholders and patients are empowered to address gaps thereby improving patient's outcome. Being a patient-centric organization, we promptly identify the challenges in patient-healthcare professional (HCP) connect and swiftly develop tangible solutions with the help of technology. Pharmacists being one of the major pillars of the healthcare system plays a very critical role in enabling patients to understand a disease and medications for that. By understanding that, we have partnered with leading cooperative pharmacy chain in Kerala, Neethi Medical Stores to educate and upgrade the knowledge of pharmacists for better patient outcome. Through this initiative, we are trying to bridge the knowledge gap that exists at the point of care for patients. The curriculum of this program is carefully designed to enable pharmacists to deliver essential support services and standardized counselling for patients."
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