Boehringer Ingelheim bags Guinness World Records title for stroke awareness campaign

"To draw attention towards brain stroke, Boehringer Ingelheim India, ahead of World Stroke Day, observed on October 29, initiated a week-long awareness campaign, starting October 28-November 03, 2021. Leveraging its in-house expertise of stroke experts, as a part of the campaign, Boehringer Ingelheim India developed a digital Stroke Risk Calculator reference to My Risk Stroke calculator 1 (McGill University, Montreal), a platform that helped individuals assess their stroke risk in the next 10 years and educate them about brain stroke and its symptoms," the company stated in its release.

Ms. Vani Manja, Managing Director, Boehringer Ingelheim India, said, "It is heartening to witness the increasing health consciousness of people in India. Their interest to understand disease conditions and therapies, and their focus on remaining healthy and helping those that need support is humbling. This Guinness World Records achievement for Boehringer Ingelheim India is a reflection of people's increasing participation in healthcare awareness and therapy programmes, with expert support from the Indian healthcare community. The support  and partnership we receive from hospitals and healthcare professionals to enhance awareness of stroke symptoms to help minimize its debilitating impact on the lives of survivors and their families is truly encouraging. This campaign win is a tribute to all of the focus and commitment to improved stroke care in India."