Cipla Health to acquire Ivia Beaute's cosmetics, personal care distribution and marketing business for Rs 130 crore

With a brand legacy of over 16 years, Astaberry caters to consumers through a wide range of unique products to help them address their skincare needs. These brands complement CHL's offerings in the skin care segment and enriches the portfolio with solutions for consumers.

The transfer of “Undertaking” is subject to completion of certain conditions mentioned in the BTA. Pursuant to completion of such conditions, CHL shall initiate the distribution and marketing of the products.

Commenting on the development, Shivam Puri, Chief Executive Officer and Whole Time Director of CHL said, “This move not only solidifies our presence in the expansive and dynamic beauty and personal care sector but also builds on our well-established footprint in Tier 2-6 cities. Our target consumer base is discerning and seeks variety, especially when it comes to new brands in personal care. Integrating Astaberry, Ikin and Bhimsaini into our portfolio seamlessly complements our existing offerings across key OTC/consumer healthcare categories, empowering us to deliver comprehensive solutions that cater effectively to the diverse everyday needs of our consumers."

CHL, through this acquisition, is well positioned to tap the beauty and personal care category owing to its strong offline and online distribution muscle and a consumer insights engine that has already helped create over 20 strong brands within the portfolio across all key categories: Smoking Cessation (Nicotex), Cough and Cold Therapies (Cofsils and Naselin), Pain Care (Omnigel), Analgesic (Paracip), Oral Rehydration Therapy/ Beverages (Prolyte), Vitamins, Minerals and Supplements (Maxirich), Topical Antiseptics (Cipladine), Anti-fungal solutions (Clocip), Weight Gain (Endura Mass), Mother, Child and Feminine Hygiene (Mamaxpert and Evexpert) and Skin and Hair Care (Cetafresh, Rivela and Tugain). Most of these brands have attained leadership positions in their respective categories.

Read also: Cipla Gets CDSCO Panel Nod To import, market Human Insulin inhalation powder with inhaler