Dr Reddy's Labs, IQVIA ink pact for CRM solution for India field force
OCE is IQVIA's CRM Application Suite that enables life sciences clients to digitally transform their sales and marketing operations.;
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Mumbai: IQVIA today announced that Dr. Reddy's Laboratories, a multinational pharmaceutical company based in India, has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India.
"We are pleased to appoint IQVIA as our CRM platform partner for India," said Mukesh Rathi, Global Chief Digital and Information Officer, Dr. Reddy's Laboratories. "OCE will help streamline our field processes and in-clinic customer interactions while driving productivity and improving our field team's experience with digital tools."
Under the terms of this multi-year agreement, Dr. Reddy's will rollout IQVIA's OCE application to its entire field force and marketing users in India to drive more meaningful and impactful customer engagement by seamlessly linking marketing, sales, medical science liaison, account management, and other functions.
OCE is IQVIA's CRM Application Suite that enables life sciences clients to digitally transform their sales and marketing operations. Powered by IQVIA Connected Intelligence, OCE provides role-specific intelligent workflows that improve decision making and make HCP engagement smarter, faster, and more convenient. The OCE suite is a highly configurable and scalable SAAS based CRM solution which is built on best-in-class platforms, such as Salesforce.com, Mulesoft, Amazon Web Services, Heroku, and Box.
Dr. Reddy's Laboratories Ltd. is an integrated pharmaceutical company headquartered in Hyderabad, Telangana, India. Its major therapeutic areas of focus are gastrointestinal, cardiovascular, diabetology, oncology, pain management, and dermatology.
Dr. Reddy's operates in markets across the globe. The company's major markets include - USA, India, Russia & CIS countries, and Europe.
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