Dr Reddy's Labs, IQVIA ink pact for CRM solution for India field force
OCE is IQVIA's CRM Application Suite that enables life sciences clients to digitally transform their sales and marketing operations.
Mumbai: IQVIA today announced that Dr. Reddy's Laboratories, a multinational pharmaceutical company based in India, has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India. "We are pleased to appoint IQVIA as our CRM platform partner for India," said Mukesh Rathi, Global Chief Digital and Information Officer, Dr....
Mumbai: IQVIA today announced that Dr. Reddy's Laboratories, a multinational pharmaceutical company based in India, has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India.
Dr. Reddy's Laboratories Ltd. is an integrated pharmaceutical company headquartered in Hyderabad, Telangana, India. Its major therapeutic areas of focus are gastrointestinal, cardiovascular, diabetology, oncology, pain management, and dermatology.
Dr. Reddy's operates in markets across the globe. The company's major markets include - USA, India, Russia & CIS countries, and Europe.
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