Eris Lifesciences launches TruSaniz hand sanitizer; appoints Shilpa Shetty as brand ambassador
Launched in two variants, liquid and spray, it is packaged in 100ml (Rs. 50), 250 ml (Rs 125) and 500ml (Rs 249) for the liquid variant, whereas the spray is available for Rs 179 for a bottle of 170gm.;
Mumbai: Eris Lifesciences, under its fully owned subsidiary Eris Healthcare Pvt Ltd, has launched a hand sanitizer brand - TruSaniz.
"Through many years, Eris Lifesciences has maintained its focus in the disease management space by targeting therapies such as diabetology, cardiology, gastroenterology, neurology, etc. Now, with the launch of TruSaniz and other OTC products, the aim is to focus on disease prevention," Eris said in its recent release
The newly launched hand sanitizer is a part of the OTC product portfolio, which was envisaged earlier this year. With the rising number of COVID-19 cases, there is a greater need for maintaining personal hygiene and sanitation along with building immunity; even more for the people with comorbidities with reports that indicate higher mortality rates amongst these patients.
TruSaniz hand sanitizer is being promoted by Bollywood actress, entrepreneur, author, wellness enthusiast -Shilpa Shetty Kundra.
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