Hetero unveils new logo, corporate brand identity
The new logo is effective immediately and will be implemented across the Group's companies, solutions, assets, services, and products in due course, the release added.
Hyderabad: Hetero has recently unveiled its new corporate logo, brand architecture, visual and verbal identity.
With a people-first approach, this distinctive identity will guide and accelerate Hetero's business growth and evolution, a company release here said.
Dr Vamsi Krishna Bandi, Managing Director, Hetero Group of Companies, said, "Our new logo, is built around the idea of 'Health for All' and strengthens our ideology of 'focused interventions leading to exponential impact.' It uses circles as the primary visual anchor to represent the idea of accessibility and global reach".
Dr B Partha Saradhi Reddy, Chairman, Hetero Group of Companies, said, "With unparalleled strengths in research, manufacturing, and marketing, we have been well-positioned to serve people regardless of geographies. Our new identity embodies this drive to expand our reach and capabilities in order to respond with agility to the world's evolving health needs".
The new logo is effective immediately and will be implemented across the Group's companies, solutions, assets, services, and products in due course, the release added.
Read also: Hetero COVID drug Molnupiravir shows positive results in Phase III trials
Hetero Drugs is an Indian pharmaceutical company headquartered in Hyderabad, India. The company was founded in 1993 by Dr. BPS Reddy. Its business includes biosimilars, APIs, generics, branded generics, and custom pharmaceutical services.
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