Novo Nordisk India signs Kapil Dev as brand ambassador for diabetes awareness
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New Delhi: Novo Nordisk India on Tuesday announced Kapil Dev as their brand ambassador and an embodiment of the company's core value of driving change to defeat diabetes, said a press release from Novo Nordisk.
This partnership aims to create awareness about better diabetes management and early insulin adoption.
"India stands today prominently as the 'diabetes capital of the world'. By 2045, nearly 134.3 million people in India are expected to have diabetes. Shockingly, almost half of the existing diabetes patients in India are unaware that they have diabetes. Diabetes is primarily a lifestyle condition that has increased alarmingly across all age groups in India, and the prevalence among the younger population has also increased. Therefore, it is of utmost importance to raise awareness about the disease and its preventive measures," read the press release.
The legendary cricketer, Kapil Dev, who himself has managed diabetes for many years and won against all odds, is the perfect example of managing the disease with proper therapy and will be an inspiration for people living with diabetes, it said.
Commenting on the partnership, Kapil Dev, former Indian Cricket Team Captain says, "For people with diabetes to lead a healthy and active life is possible, all it needs is awareness and early action, early initiation of the right modern medicines and simple lifestyle modifications. I'm delighted to partner with Novo Nordisk who are the leaders in diabetes care and have not only provided innovative solutions for diabetes care but also focuses on educating people about how to manage it effectively. I strongly believe that this partnership will help us share the right medical knowledge and provide better access to care for those who need it."
Read also: Novo Nordisk Education Foundation launches Chatbot, Mishti for diabetes management in India
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