Novo Nordisk Launches Wegovy in South Africa, Ramping Up Obesity Drug Battle with Eli Lilly

"One in two adults right now in South Africa is living with excess weight or obesity," Sara Norcross, general manager of Novo Nordisk South Africa, said at the launch event.

"We know that over two-thirds of women and about one in three men are currently living with obesity."

Norcross said that Wegovy, which will be available from Friday, was licensed and registered for weight-loss management in South Africa. Novo already sells Ozempic in South Africa for diabetes treatment.

Novo reaps the majority of its profits from Wegovy sales in the critical U.S. market, where it competes with Eli Lilly's obesity Zepbound drug and Mounjaro, its diabetes medication.

But the company has said it plans to ramp up Wegovy sales outside of the U.S.

Eli Lilly sells Mounjaro only for the treatment of Type 2 diabetes in South Africa, through Aspen Pharmacare, though the drug's injector pen remains under evaluation by the drug regulator.

Both Wegovy and Mounjaro belong to a class of therapies known as GLP-1 receptor agonists that help manage blood sugar and slow digestion, making people feel fuller for longer.

More than a billion people now have obesity, according to the World Health Organization, and around 70% of them live in low and middle-income countries, the World Bank estimates.