The association suspended Novo Nordisk in 2023 for not making clear its involvement in training on obesity drugs that the company offered to pharmacists on social media site LinkedIn, Reuters reported.
That year, Novo Nordisk became Europe's most valuable company, surpassing French luxury group LVMH, on the roaring success of its obesity drug Wegovy and diabetes drug Ozempic.
During the audit initiated as a result of the suspension, the PMCPA publicly reprimanded Novo Nordisk twice for further violations of the code, including for failing to properly record and describe payments it made to individuals including patients and journalists.
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