PharmEasy Slapped Rs 2 Lakh Fine for Auto-Add Subscription Practice
Written By : Parthika Patel
Published On 2025-11-26 13:31 GMT | Update On 2025-11-26 13:31 GMT
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New Delhi: Taking strong action against deceptive online checkout designs, the Central Consumer Protection Authority (CCPA) has imposed a Rs 2 lakh penalty on PharmEasy for auto-adding a Rs 99 three-month subscription to customer orders without explicit consent, a practice that impacted nearly 24,000 consumers.
The CCPA concluded that PharmEasy’s checkout flow used the “basket sneaking” dark pattern, where a paid service is added to the cart without clear permission, misleading customers about their final bill, reports The Times of India.
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