Roche Pharma India launches new digital platform - The Blue Tree 2.0 mobile app

"The app aims to improve both the patient and healthcare professional's experience by speeding up programme enrollment, providing easy access and advance notifications to avail multiple support services, increasing the scale and reach of the program to patients, particularly to those who are in remote locations, and allows the support programme journey to be managed directly from their phones," the company stated.

Key Blue Tree program features/ benefits that patients can avail through the mobile application include:

• Digital enrollment to the program with an enrollment tracker that indicates percentage completion
• Place request for free drug assistance that are made available as part of Roche's Patient Assistance Program
• Doorstep delivery services of drugs, and live order tracker to keep you informed where your medicine is and when it will reach you
• Advance notifications to patients on their upcoming infusion schedules and other value-added services like diagnostic tests and counseling
• Book for free expert consultations on emotional well-being, physiotherapy, healthy eating, etc. at the click of a button
• Book for free diagnostic support services, including Foundation Medicine's comprehensive genomic profiling to guide effective, personalized treatment decisions in certain types of cancers
• Funding support, Interest-free EMIs, and other services to ease the financial burden on patients and their families.
• The accurate and right amount of information about the disease from a credible source to improve awareness, so that you are prepared to face it, and more importantly, not fall prey to any fake news or wrong advice
• Provision for continuous user feedback to ensure delivery of best-in-class service

Commenting on the launch, V Simpson Emmanuel, Managing Director, and CEO, Roche Pharma India said, "The launch of the app signals Roche's goal to leverage digital platforms and mobile applications that put effective and scalable solutions, including patient support programmes at patients' fingertips. At Roche, it is not just about treating patients - it is about traveling the road with them and their families. We recognize the different healthcare needs of patients through their journey and hope to address those in a holistic manner. By introducing a technology platform to our flagship patient support program - The Blue Tree – we are taking a significant step forward in our commitment towards transforming patient lives, addressing their specific needs, and simplifying their treatment journey."

Dr. Amit Rauthan, HOD Medical Oncology, Manipal Hospital, Bengaluru, says, "As medical professionals, we look to ensure the best possible treatment outcomes for our patients. Medication alone does not provide these outcomes; they are a combination of medicine, access to disease information, patient monitoring, adherence to treatment schedules, and many other services to provide holistic care to the patient. As a single-point destination, The Blue Tree program will enable accessibility and thereby enhance treatment outcomes as well. It is truly a futuristic endeavor and a boon for the healthcare ecosystem".

In the future, the company plans many feature enhancements for the mobile app, including version extensions for HCPs, hospitals, and distributors.

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