Thermo Fisher Scientific launches On the Go mobile app in India
Mumbai: Thermo Fisher Scientific has recently announced that the company has introduced On the Go mobile app in India.
On the Go mobile app is Thermo Fisher's first ever mobile commerce solution designed to enable science on the go for its users in India.
Empowered by data science, the app is designed to deliver an easy user experience. In addition, based on the user's behavior patterns, industry selection, and workflows of interest, the app offers personalized recommendations on content, products and promotions that are tailored to user's area of interest.
"As a company we have been deeply involved in understanding the evolving needs and challenges of our customers. The introduction of the On the Go mobile app takes us closer to empowering users with an access to a simplified platform to stay up to date on scientific advances," the company said in a release.
The applications make it easy to find products and get product recommendations from the company's extensive catalogs by navigating through more than 100 workflows across biotech, pharma, healthcare, food, forensics, industrial and applied sciences industries.
"Thermo Fisher Scientific- On the Go mobile app is another important step forward to significantly differentiate our customer experience by making the engagement more personalized. The app offers access to our rich library of knowledge pieces as well as browse through our wide range of workflows and products all at one place. It is a testament of Thermo Fisher' s proactive and sustained efforts to create more value for our customers," said Amit Chopra, managing director, India and South Asia, Thermo Fisher Scientific.
Based on Progressive Web Application technology, the app is easily accessible even in poor network areas and is adaptable to diverse browsers. The intuitive app also enables support via a 24x7 virtual assistant made possible by an AI-driven chatbot.
Read also: Thermo Fisher Scientific to produce Nucleic Acid Isolation Kits in India
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