During the quarter, the Company’s products posted excellent growth with its brands Glucon D, Nycil, Everyuth Peel-off and Scrub.
As the country faced a prolonged and intensive summer, the Glucose powder category grew by 21.3%*. Glucon-D continued to maintain its number one position with 59.7%* market share according to a release.
The brand penetration of Glucon-D increased by 160 basis points vs. last year. The sugar substitute category grew by 5.8%*. Sugar Free Green continues to experience strong double-digit growth driven by increasing volume uptake. Offering an aspartame free alternative, the Company has launched Sugar Free Gold+, a new formulation comprising sucralose and chromium, which helps maintain normal blood glucose levels.
I’Mlite, a unique formulation of sugar blended with stevia offers consumers 50% less calories than regular sugar. The product has gained a positive response in the market. The Everyuth brand holds the fifth 5 position with a 6.6%* market share in the overall facial cleansing segment level. In the Peel-off category which grew by 21.1%*, Everyuth Peel-off has a market share of 78.2%*, an increase of 200 basis points over the same period last year. Everyuth Scrub has a market share of 46.2%* in the facial scrub category, an increase of 373 basis points over the same period last year. During the quarter, the Company expanded its facial cleansing range with the launch of Everyuth pink clay & charcoal infused anti-pollution face wash, scrub and face pack.
Nycil, buoyed by the summer demand, recorded a consistent increase in household penetration in line with the Company's strategy of recruiting new consumers, maintained its number one position with a market share of 34.9%* in the prickly heat powder category. The Company also launched a range of soaps under the Nycil brand in the international markets.
The Health Foods Drink Category has registered a growth of 4.3%*. Complan’s market share stood at 4.3%*. Besides, Complan forayed into the immunity boosting beverage space with the launch of Complan Immuno-Gro in select states.
During the quarter, the Company also launched Nutralite professional mayonnaise with tandoori range and Nutralite retail mayonnaise with carrot and cucumber sandwich.
Disclaimer: This site is primarily intended for healthcare professionals. Any content/information on this website does not replace the advice of medical and/or health professionals and should not be construed as medical/diagnostic advice/endorsement/treatment or prescription. Use of this site is subject to our terms of use, privacy policy, advertisement policy. © 2024 Minerva Medical Treatment Pvt Ltd