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Doctors cannot advertise online- TN Medical Council

Doctors cannot advertise online- TN Medical Council

Tamil Nadu Medical council is coming hard on state doctors for using online media for advertising. The state council has asked the doctors to withdraw their details from online registries. It has also advised against putting details like their names,  photographs, specialty, or any other contact information.

Internet has become a strong medium for searching doctors. Practo, an established venture in the field of healthcare technology today, began its journey by primarily acting as an online registry for doctors.
This however, is not being appreciated by TNMC, who believes that online registries have become a medium for advertising with doctors paying hefty fees to ensure that their names appeared first, Dr K Senthil, President TNMC told the Hindu.
“So we have decided to choose the top 10 doctors across 10 specialties and send them the directive first. This is to act as a warning for all other doctors too. We are now in the process of perusing the registries online,” he added.
Since many patients use online directories to look for doctors, the TNMC decided to launch an online registry of its own on June 1, he said. “For instance, if a patient is looking for a dermatologist in Arumbakkam, they can search for it, and the names of registered doctors with their address will appear in an alphabetical order,” he said.
 With regards to action against the doctors advertising online, the president informed that this is clear violation of the Medical Council of India’s Code of Ethics Regulations, 2002.
“Most doctors advertise online, claiming that it is just information. Many think that is acceptable. However, this is not supposed to be done. We have decided to send warning letters to 100 doctors giving them 15 days to remove these ads, or risk facing disciplinary action,” he explained.
The council also plans to start monitoring all websites from now on.
“We will monitor websites, and monitoring may also be done by other doctors and members of the public who will send in complaints to us, which we can look into and decide on action,” said P. Balakrishnan, executive committee member, TNMC to the Hindu

Source: With inputs from Hindu
6 comment(s) on Doctors cannot advertise online- TN Medical Council

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  1. user
    Tulashiram Raorane July 26, 2016, 10:38 pm

    It is stupid think

  2. Stupid decision. Wake up bros It is 2016.The MCI and TMC need to have a modern thinking and adapt to changing times. Today everything is online. You cannot stay away by giving stupid reasons.Change such stupid ethics guidelines if needed,Don’t think doctors are not a part of this planet??

  3. If the Medical Council is providing it’s own online directory it is fair enough or else it is disservice to both doctors and patients,

  4. 1. What about clinics and hospitals that have their own websites?
    2. If a doctor has already entered into a contract period with a service provider, it may be legally difficult to terminate this contract and have the information pulled out.
    3. Some service providers like just dial and bsnl directory list the top practising doctors for a short period and then demand money. What methods would TNMC use to prevent the service providers from arbitrarily displaying doctors names without a contract?

  5. jis hippocrates ka naam lekar log doosro ko chote soch ka or pichda bataate hain,uss hippocrates ki banayee oath ko hum log mante hain ya maanne ko majboor hain…..amazing