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No drink, beverages should be sold under category of health drink in stores, shops, says NCPCR
Overview
The National Commission for Protection of Child Rights (NCPCR) has raised concerns regarding the categorization of certain beverages, including Bournvita, as "health drinks." Noting the absence of a specific mention of 'health drink' in the Food Safety and Standards Act 2006, NCPCR Chief Priyank Kanoongo has urged the Department of Consumer Affairs of all states and Union Territories to ensure that such beverages are not labeled or sold under the category of health drinks in stores.
Furthermore, Kanoongo has written to the Ministry of Commerce and Industry, recommending directives to e-commerce companies to remove drinks and beverages from the health drinks category on their platforms. This action comes after NCPCR took notice of reports indicating that certain powdered drinks marketed as energy boosters, including Bournvita, contain high levels of sugar and potentially harmful ingredients for children's health.