SC backs direction to prescribe only generic medicines, suggests countrywide adoption - Video

While hearing a Public Interest Litigation that sought enforcement of a statutory code to regulate unethical marketing practices by pharma companies, the Supreme Court has recently observed that doctors across India should be directed to mandatorily prescribe only generic medicines to patients, instead of the brand names of medicines.

The top court bench orally remarked that if there was a statutory mandate for doctors to prescribe generic medicines, the issue of pharmaceutical companies allegedly bribing doctors to prescribe excessive or irrational drugs and push for high-cost, overpriced brands would be resolved, Live Law has reported.

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