New Pharma Code places limit on number of samples a pharma Co can give to doctor - Video
Overview
Pharma companies and Medical Representatives (MRs) can only distribute sample packs that strictly adhere to the prescribed dosage for a maximum of three patients during the requisite treatment period, the recent pharma code issued by the government has stated. Furthermore, no pharma company is permitted to offer more than twelve sample packs per drug to any healthcare practitioner within a single year, the Government notified in its newly introduced Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024.
The Ministry of Chemicals and Fertilizers, Department of Pharmaceuticals, in an endeavor to encourage ethical conduct and transparency within the pharmaceutical industry, has come up with the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024. The UCPMP 2024, introduced on March 12th 2024, aims to overhaul existing marketing practices by imposing strict guidelines on pharmaceutical companies and healthcare practitioners.
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