India targets new markets for pharma export growth amid US tariffs concerns
India is planning to boost its pharmaceutical exports to Russia, Brazil, and the Netherlands, according to two industry sources familiar with the matter. The move comes as part of a broader strategy to expand its presence beyond the United States, its largest market, amid tariff-related concerns.
While India’s pharmaceutical industry is currently exempt from the U.S. President Donald Trump's steep tariffs of up to 50%, the industry remains cautious. The U.S. accounts for just over a third of India’s pharmaceutical exports, mainly comprising affordable generic versions of popular drugs.
Sales in the country rose 20% to approximately $10.5 billion in fiscal 2025.
As per Reuters report, one of the sources said, "India wants to increase exports to other markets, and we believe there is scope for growth in Russia, Brazil, the Netherlands, and parts of Europe."
"The idea is to diversify our export chain and increase market share in other countries."
The sources requested anonymity as they were not authorised to speak to the media, Reuters said.
The United Kingdom is India's second-largest export market, with $914 million in sales, followed by Brazil with $778 million.
Exports to the Netherlands and Russia stood at $616 million and $577 million, respectively, in fiscal 2025, according to government data.
With the existing manufacturing capacity of Indian drugmakers, there is potential to increase exports to newer markets by 20%, the sources noted.
However, newer markets cannot substitute revenue from the U.S., which will always be crucial for India, the sources said, adding that the aim was to "identify additional markets for growth".
India hopes to discuss regulatory challenges in these markets at the upcoming International Pharmaceutical Exhibition in New Delhi, which will also be attended by global regulatory stakeholders, they added.
"We cannot increase exports overnight... so there will be discussions on regulatory challenges in these countries," the first source said.
The Indian government has been in talks with pharmaceutical groups to focus on increasing UK exports following a free trade agreement with the country.
India is expecting a "significant boost" in procurement of generics and active pharmaceutical ingredients by the UK's National Health Service, according to government data
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