Piramal Pharma signs Amyra Dastur as brand ambassador for Lacto Calamine skin care product range
New Delhi: Piramal Pharma Ltd has recently announced that the company has roped in Bollywood actor Amyra Dastur as the brand ambassador for its Lacto Calamine skin care product range.
The consumer products division of the company has also expanded the Lacto Calamine skin care with the addition of a range of new products especially formulated for oily skin, including charcoal peel off mask, sunscreen, face wash with kaolin clay and oil control face wipes, Piramal Pharma Ltd said in a statement.
Amyra Dastur said, "Skincare forms a very essential part of women's everyday routine. I am happy to associate with a legacy brand like Lacto Calamine which takes skincare very seriously. With its wide range of products and deep understanding of consumer needs, it offers a solution for every skincare problem faced by women today. It is a product with a very loyal user base and millions of devoted fans in the country and I am thrilled to be a part of its growth journey."
Read also: Piramal Enterprise appoints Anita Marangoly George as Independent Director
The Consumer Products Division, under Piramal Pharma Limited (PPL), a subsidiary of Piramal Enterprises Limited, caters to the Indian self-care market, and is one of the fastest growing businesses of the company.
The Division has a diverse product range of 21 brands across categories such as Skin Care, Vitamins & Nutrition, Antacids, Analgesics, Gastro-intestinal and Baby-Care.
Read also: Piramal Pharma Ropes In Kareena Kapoor Khan For Baby Brand
