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Roche Pharma India launches new digital platform - The Blue Tree 2.0 mobile app
Roche Pharma India partnered with smart tech solutions provider MOURI Tech to develop this patient-centric mobile app.
Delhi: Roche Pharma India today launched a new digital platform - The Blue Tree 2.0 mobile app for patients who are part of Roche's Blue Tree patient support programme in India. The mobile application, available in both Android and iOS platforms will make it easier for patients to access a variety of patient support services, thus simplifying their treatment journey.
Roche has partnered with Tata 1MG which overall manages The Blue Tree program and the last-mile deliveries are managed by Vardhaman and IMS. The bouquet of services are delivered through various service providers with whom Tata 1MG engages on behalf of the patient. Roche Pharma India partnered with smart tech solutions provider MOURI Tech to develop this patient-centric mobile app.
"The app aims to improve both the patient and healthcare professional's experience by speeding up programme enrollment, providing easy access and advance notifications to avail multiple support services, increasing the scale and reach of the program to patients, particularly to those who are in remote locations, and allows the support programme journey to be managed directly from their phones," the company stated.
Key Blue Tree program features/ benefits that patients can avail through the mobile application include:
- Digital enrollment to the program with an enrollment tracker that indicates percentage completion
- Place request for free drug assistance that are made available as part of Roche's Patient Assistance Program
- Doorstep delivery services of drugs, and live order tracker to keep you informed where your medicine is and when it will reach you
- Advance notifications to patients on their upcoming infusion schedules and other value-added services like diagnostic tests and counseling
- Book for free expert consultations on emotional well-being, physiotherapy, healthy eating, etc. at the click of a button
- Book for free diagnostic support services, including Foundation Medicine's comprehensive genomic profiling to guide effective, personalized treatment decisions in certain types of cancers
- Funding support, Interest-free EMIs, and other services to ease the financial burden on patients and their families.
- The accurate and right amount of information about the disease from a credible source to improve awareness, so that you are prepared to face it, and more importantly, not fall prey to any fake news or wrong advice
- Provision for continuous user feedback to ensure delivery of best-in-class service
Commenting on the launch, V Simpson Emmanuel, Managing Director, and CEO, Roche Pharma India said, "The launch of the app signals Roche's goal to leverage digital platforms and mobile applications that put effective and scalable solutions, including patient support programmes at patients' fingertips. At Roche, it is not just about treating patients - it is about traveling the road with them and their families. We recognize the different healthcare needs of patients through their journey and hope to address those in a holistic manner. By introducing a technology platform to our flagship patient support program - The Blue Tree – we are taking a significant step forward in our commitment towards transforming patient lives, addressing their specific needs, and simplifying their treatment journey."
Dr. Amit Rauthan, HOD Medical Oncology, Manipal Hospital, Bengaluru, says, "As medical professionals, we look to ensure the best possible treatment outcomes for our patients. Medication alone does not provide these outcomes; they are a combination of medicine, access to disease information, patient monitoring, adherence to treatment schedules, and many other services to provide holistic care to the patient. As a single-point destination, The Blue Tree program will enable accessibility and thereby enhance treatment outcomes as well. It is truly a futuristic endeavor and a boon for the healthcare ecosystem".
In the future, the company plans many feature enhancements for the mobile app, including version extensions for HCPs, hospitals, and distributors.
Read also: Roche, Chugai Pharma to transfer Bonviva business in Japan to Taisho Pharma
Ruchika Sharma joined Medical Dialogue as an Correspondent for the Business Section in 2019. She covers all the updates in the Pharmaceutical field, Policy, Insurance, Business Healthcare, Medical News, Health News, Pharma News, Healthcare and Investment. She has completed her B.Com from Delhi University and then pursued postgraduation in M.Com. She can be contacted at editorial@medicaldialogues.in Contact no. 011-43720751