NEW DELHI: Pharma companies would soon be not be able to lure medical practitioners with vacation tickets and conference sponsorships as the government is soon going to impose a blanket ban on pharma companies offering expensive freebies to medical practitioners.
A recent report in Times of India points out that the government is all set to impose a ceiling of Rs 1,000 on the value of the giveaways, that pharma companies offer to doctors, hospitals and chemists. The Rs 1,000 cap is considered sufficient for drug manufacturers to offer items intended to ensure brand recall.
The move cones as a part of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) that would soon become mandatory for the drug manufacturing industry. The executive order towards the same, which is in the final stages by the department of pharmaceuticals (DoP) would cover, doctors, chemists and hospitals and the states.
Some of the salient features of the Code include:-
- Limit of Rs 1000– The permissible value of Rs 1,000 for a gift has been fixed to allow firms to ensure the recall value of their brands
- No more tickets and expensive freebies-, a medical practitioner will have to bear his expenses if he is participating as a “delegate” in a conference or seminar organised by a pharma company.Companies are also barred from extending hospitality to any doctor, healthcare professional or their family.
- Binding on all– Apart from pharmaceutical companies, the code also covers retailers, distributors, wholesalers, hospitals and doctors. It will also cover the whole supply chain for medical devices along with medicines.
It is reported that while the Code of Ethics of the Medical Council of India prevent medical practitioner from taking benefits from the pharma companies, there was no such regulation, till now on the pharma firms to stop them from giving freebies. In preparation of the executive order, both health ministry and Medical Council of India, and once the order is issued, the code will be binding on all the stakeholders and any violation of the norms will attract punishment and penalty. “It can vary from a warning to cancellation of licence depending upon the extent of violation,” the official told TOI.