India’s efforts on levying tobacco consumption tax complex: implies WHO

According to recent press reports, WHO has given a clear dictatorship sorts to taxation as the best policy to reduce tobacco consumption. The health authority has devised its framework on the principle of MPOWER-an acronym which stands for Monitor tobacco use and prevention policies; Protect people from tobacco smoke; Offer help to quit tobacco use; Warn people about the dangers of tobacco; Enforce bans on tobacco advertising, promotion and sponsorship; and Raise taxes on tobacco.

WHO has further stated that it is impressed with efforts being made by certain countries in South-east Asia such as Bangladesh, Thailand, and Srilanka, which have clearly levied a higher tax. According to WHO, the tax component should constitute more than 75% of the retail price of tobacco products. These three countries fall in the high percentage index.

Considering the huge spread of middle class population in India between 2008 and 2014, and the requirement to simplify the tax structure-India is just on the edge. Repeated attempts have been made to use the mass media campaigns, to create more awareness and recall about the health hazards of tobacco consumption. The pictorial campaign on the packaging was also met with a high degree of volatility in the market. However, the ultimate solution at the moment is to make it very costly, and thus out of access of the common man. The not-so common man, will ensure the consumption, and also help the government in extracting more revenues. The hard truth behind the tobacco business menace which continues to rock the world.