Warning labels on meat may reduce meat consumption, new study suggests

A recent study conducted by researchers at Durham University indicates that cigarette-style graphic warning labels on meat products could reduce meat consumption and have beneficial effects on public health and carbon footprint reduction in the UK. The study evaluated various warning labels warning about climate damage, health implications, and pandemic risks related to meat consumption. Results showed that all warning labels, when accompanied by a graphic image and text, discouraged people from choosing meat-based meals, reducing selections by 7 to 10 percent.

Lead researcher Jack Hughes, a PhD student at Durham University, explained that warning labels have effectively reduced smoking and the consumption of sugary drinks and alcohol. Implementing warning labels on meat-containing products could be a national policy to contribute to achieving net-zero emissions and supporting public health goals.

The study involved 1,001 meat-eating adults who were presented with different meal choices and labels, including health warnings, climate warnings, pandemic warnings, or no labels. Participants' decisions, perceived anxiety, believability, future intentions to buy and eat the meal options, appeal of the meals, and support for the labels as national policy were assessed.

This research highlights the potential for warning labels on meat to encourage healthier eating choices and contribute to climate and public health goals.

The study was published in the academic journal Appetite.

Reference: DURHAM UNIVERSITY, Appetite