HCAH acquires Seniority to expand its presence in India's geriatric health market

This segment was not considered a cohesive consumer group in the past, however recent trends have shown that the current generation of elders have aspirations and expectations of convenience, better quality of life and customized services with the capacity to pay for their desired lifestyle at advanced ages. The coming generations of senior citizens would be used to a better lifestyle and financial freedom, with a strong desire to remain healthy and independent.

Vivek Srivastava, Co-Founder and CEO, HCAH, said, "We are very excited to expand our portfolio in the geriatric segment in India, as this offers HCAH an opportunity to enhance its presence, expand consumer base and address the unmet demands of the elderly care segment. Currently, 60% of our customers are elderly to whom we provide Rehab, ICU and nursing, caregiver, consultation, lab and equipment services at home, digitally and in our transition care centers.

By acquiring Seniority, our intent is to cater to all the needs and provide a One Stop Shop to our rapidly growing elderly population. We believe that the growth in the elderly markets is a secular trend that would continue for the next many decades. Besides growing the digital business, as a part of our Phygital strategy, we would also open new stores of Seniority on a standalone basis as well as in our transition care centers. We will launch new services such as Assisted Living, Elderly day care and Elderly Concierge services in the future to further solidify our presence in the elderly market"

Tapan Mishra, Founder of Seniority said, "This marks a significant milestone in the geriatric care segment in India to provide end-to-end healthcare, lifestyle and life assisted services. The current situation demands healthcare services to be based on the need of elderly people and we believe that HCAH is the best organisation to further propel/strengthen the business. We can see Seniority continuing to thrive and reach greater heights under the HCAH umbrella."

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