Cipla Health "Naselin Shubhratri, Prajapati - The Guard" campaign wins Silver at Effie APAC Awards 2022

Naselin has been recognized out of the 29 Indian brands and from the total of 107 brands across the Asia Pacific region which is a gratifying moment for the brand.;

Published On 2022-09-10 06:14 GMT | Update On 2022-09-10 06:14 GMT

Mumbai: Naselin, the nasal decongestant brand by Cipla Health has won the "Silver" at the Effie APAC Awards for its captivating yet appealing "Naselin Shubhratri, Prajapati - The Guard" campaign.

Naselin becomes Cipla's first ever brand to win a marketing award in the Asian Pacific region, which is one of the industry's most distinguished accolades for marketing effectiveness. APAC Effie Awards are globally recognized as the gold standard for agencies and clients alike.

The Asia Pacific Effie Awards honours the region's most outstanding marketing communication works that have proven results in meeting strategic objectives. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognized by advertisers and agencies as the global gold standard of marketing effectiveness excellence. The award now recognises and celebrates the most effective brands, marketers and agencies, globally, regionally and locally through its 50 plus award programmes across the world and through its coveted effectiveness rankings - the Effie Index.

Naselin has been recognized out of the 29 Indian brands and from the total of 107 brands across the Asia Pacific region which is a gratifying moment for the brand.

Naselin's Nasal Decongestant spray contains Oxymetazoline Hydrochloride which aids in fast relief from clogged nose and sinus congestion and so offers relief over a larger area.

Speaking on the win, Shivam Puri, CEO – Cipla Health says, "I am truly pleased and humbled by this recognition being bestowed on Cipla Health. These awards are a reflection of our purposeful strides and our relentless commitment to address the unmet needs of our consumers. Driven by deep consumer insights and marketing expertise, Cipla Health has always strived to enhance the lives of our consumers with the most innovative and effective solutions."

Cipla Health Ltd. (CHL), the consumer healthcare subsidiary of Cipla Ltd. was founded in the year 2016. CHL offers a folio of diverse brands, including Nicotex, Cofsils, Prolyte, Mamaxpert, Maxirich, Clocip, Naselin, Ciphands, and Cipladine among others.

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Ruchika Sharma

Ruchika Sharma joined Medical Dialogue as an Correspondent for the Business Section in 2019. She covers all the updates in the Pharmaceutical field, Policy, Insurance, Business Healthcare, Medical News, Health News, Pharma News, Healthcare and Investment. She has completed her B.Com from Delhi University and then pursued postgraduation in M.Com. She can be contacted at editorial@medicaldialogues.in Contact no. 011-43720751

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Cipla Health "Naselin Shubhratri, Prajapati - The Guard" campaign wins Silver at Effie APAC Awards 2022

Naselin has been recognized out of the 29 Indian brands and from the total of 107 brands across the Asia Pacific region which is a gratifying moment for the brand.;

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