FIRST: Glenmark launches Whatsapp based chatbot Hello skin for fungal infection patients in India

The recent prevalence of Dermatophytosis (often called Ring Worm) in India has reached up to 78.4%.

Additionally, it has become one of the most difficult infections to treat in recent times with patients reporting feelings of depression and isolation due to the social taboo associated with it.

Dr Lalit Gupta, Chairperson, IADVL Academy said "Creating awareness about Dermatophytosis, often referred to as Ring Worm, is critical since this fungal infection can spread easily from one person to another, and it is easy for the patients to fall into a state of despair. It requires patients to adhere to the recommended therapy in a timely manner, for successful treatment. I think this chatbot is a new way to help patients in times where digitalization has become an integral part of our lives"

Dermatologists say, they are perplexed with the recurring nature of the disease. Although there are multiple oral and topical treatments options available, dermatologists are stressing on the importance of patients' adherence to treatment and avoidance of steroid abuse are essential to successful treatment of the disease.

However, despite these warnings, patients more often discontinue the therapy upon relief from itching. Glenmark has introduced this platform to the dermatologists across the country, who can recommend it to their patients for effectively dealing with Ring Worm. The "Hello skin" chatbot will support patient adherence throughout the recommended duration of the therapy.

Fungal infection is a highly contagious infection of the skin or scalp and characterized by ring-like rashes anywhere on the body or the face. It spreads through direct contact with infected skin or fungal spores. The spores can live on fabrics, including clothing, couch cushions, bedding, and other porous surfaces. They also thrive in damp environments, such as public showers and locker rooms.