Good Bug raises Rs 29 crore in series A funding

The brand addresses chronic issues across bloating, constipation, weight management others through the gut.

Commenting on this milestone, Keshav Biyani and Prabhu Karthikeyan, Founders of The Good Bug said," We aim to pioneer and expand the Gut Health category in India, which has been an unexplored segment. We’re unraveling the same by helping people get to the root cause of core health issues and holistically solve it. Our journey has been about more than just business; it's about transforming lives. We are thrilled to see the impact we've had on people's health and well-being. We are excited to have Fireside Ventures as our partner in this journey, with their deep knowledge of the Indian consumer & start-up eco-system.”

On the fundraise, Ankur Khaitan, Principal Fireside Ventures, said, "As consumers are getting more health-conscious and looking for safe and effective solutions with long term benefits; we see a huge potential for gut health. The Good Bug is at the forefront of this segment with their innovative and effective products. We are thrilled to partner with the team as they continue to pursue their vision.”