Indian Telemedicine market to reach USD 5.5 billion by 2025: EY-IPA study

Virtual care consists of tele–consult, telepathology, teleradiology and e–pharmacy and is experiencing an encouraging stimulus in India due to the pandemic, it added.

This stimulus has the potential to make teleconsultation and e-pharmacy account for around 95 percent of the telemedicine market by 2025 which amounts to USD 5.2 billion, the study said.

As per the study, India''s e-pharmacy market is projected to reach 10-12 percent of the overall pharmaceutical sales in the next five years driven by strong regulations, increased funding and creation of digital infrastructure, it added.

"As the COVID-19 pandemic throws unprecedented challenges, consumer behaviour and patterns are changing dramatically. With the new norms of ''social distancing'', traditional ways of in-person doctor-patient interaction are being digitally enabled by remote consultations," Indian Pharmaceutical Alliance (IPA) Secretary-General Sudarshan Jain said.

While the technology will be a great enabler, evolving regulation should guard areas of patient privacy which is fundamental in relation to healthcare, he added.

EY India Life Sciences - Partner & Leader Sriram Shrinivasan said: "With the current levels of adoption by the patients and doctors along with emerging technologies and ecosystem, India is well poised to grow the digital health ecosystem."

For wider acceptance and usage, there is a need for a robust regulatory and governance framework that provides the right support for growth, he added.

Read also: Chemist Body AIOCD up against MCI Telemedicine Guidelines, writes to PM Modi