Piramal Pharma ropes in Kareena Kapoor Khan for baby brand
New Delhi: Piramal Pharma on Tuesday said its consumer products division has roped in Bollywood actor Kareena Kapoor for its baby brand.
Founded in 1980s, Little's- Baby Wipes and Comfy Baby Pants has an extensive range of products with offerings for every life stage of a child from 0 to 4 years of age.
"Kareena sets a great example of good parenting and resonates with our brand, thus making her a perfect fit.
Read also: Piramal to acquire Hemmo Pharma for Rs 775 crore
"Little's as a brand is built around understanding real parents, their journeys and to address every little need of their babies," Piramal Pharma Director Nandini Piramal said in a statement as reported by PTI.
Read also: Piramal Pharma completes acquisition of Hemmo Pharma for Rs 775 crore
The Consumer Products Division, under Piramal Pharma Limited (PPL), a subsidiary of Piramal Enterprises Limited, caters to the Indian self-care market, and is one of the fastest growing businesses of the company.
The Division has a diverse product range of 21 brands across categories such as Skin Care, Vitamins & Nutrition, Antacids, Analgesics, Gastro-intestinal and Baby-Care.
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