Sanofi India to raise awareness about allergies

The company has come up with a website for the initiative, it added.

The portal also links across various social media channels including Facebook, Twitter, Instagram and YouTube, the company said.

"In India, the prevalence of allergies has increased five times, but 50 per cent of the allergy sufferers are unaware of this problem. Allergies can have a major impact on people''s productivity and their sense of well-being," Sanofi India and South Asia General Manager – Consumer Healthcare Nikhilesh Kalra said.

Importantly, if ignored, allergies could have long-term consequences on their health, he added.

"Therefore, there is a real need for a revolutionary shift in mindset towards allergies. ''AllergyFree'' is our endeavour to raise awareness so that people can live allergy-free," Kalra said.

The company is also running educational programs from time to time, including medical experts and people living with allergies, to help understand allergies better, the drugmaker said.

"We are also reaching people via print, radio, digital platforms and now social media handles. Our ultimate goal is to help people live allergy free and manage allergies with the right approach," it added. 

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