UP launches campaign to combat Diarrhoea in Children

This year’s campaign is based on the theme, "Prevention of Diarrhoea, Cleanliness, and Self-Care with ORS".

The objective is not only to prevent diarrhoea in children, but also to promote the use of ORS and zinc tablets, while fostering a culture of health awareness at the community level, the statement noted.

Population Services International (PSI) India and Kenvue have partnered with the state health department to strengthen the campaign and launched a special awareness drive titled "Diarrohea Se Darr Nahi" to support the mission.

On the instructions of Chief Minister Yogi Adityanath, PSI India has initiated the campaign in seven districts (Firozabad, Mathura, Moradabad, Badaun, Unnao, Gonda and Shravasti) in the first phase, the statement said.

ORS and Zinc corners have been established at health centres, and private hospitals and clinics are being encouraged to set up similar corners and report diarrhoea cases.

"Key preventive measures include access to clean drinking water, improved sanitation, proper hand washing with soap, exclusive breastfeeding, adequate nutrition, and timely vaccination," said Pinky Joval, Director of the National Health Mission.

The 'Stop Diarrhoea Campaign' is conducted annually across Uttar Pradesh to address the challenges associated with preventing, treating, and managing diarrhoea.

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