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Dr Prashant Mishra is the Managing Director of the British Medical Journal (BMJ) Publishing Group in India and South Asia, and a board member of BMJ India. He is the founding Vice Chair of STM Association India Chapter and President of the Association of Publishers in India (API). With a PhD and MBA from IIM Lucknow, he brings strategic leadership to academic publishing and healthcare. A published author and academic mentor, he is associated with NMIMS, BIMTECH, and more. Passionate about sustainability, he chairs BMJ India’s Sustainability Champions Group and volunteers with the HCL Foundation’s Clean Noida Project.