Gurpinder is a Digital Transformation professional with over 17 years of experience in healthcare. He has been in transformation roles in Pharmaceuticals for more than a decade with the key objective to reinvent the Pharma commercial model in this digital age. He is passionate about delivering digital experiences to Healthcare Professionals & Consumers. In his current role as Associate Vice President at Indegene, he is working towards Redefining Physician Engagement & Go-To-Market models best suited for the Digital Age across Growth Markets. He is leading the DDA workstreams enabling PharmaCos with modernized technology platforms that extended the reach and impact of digital channels to drive competitive advantage. A strong believer of challenging the status quo, driven by curiosity and motivated by driving innovative commercial models in the healthcare space.