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Dr Reddy's Labs, IQVIA ink pact for CRM solution for India field force
![Dr Reddys Labs, IQVIA ink pact for CRM solution for India field force Dr Reddys Labs, IQVIA ink pact for CRM solution for India field force](https://medicaldialogues.in/h-upload/2021/11/30/750x450_165195-dr-reddys-labs.webp)
OCE is IQVIA's CRM Application Suite that enables life sciences clients to digitally transform their sales and marketing operations.
Mumbai: IQVIA today announced that Dr. Reddy's Laboratories, a multinational pharmaceutical company based in India, has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India.
Dr. Reddy's Laboratories Ltd. is an integrated pharmaceutical company headquartered in Hyderabad, Telangana, India. Its major therapeutic areas of focus are gastrointestinal, cardiovascular, diabetology, oncology, pain management, and dermatology.
Dr. Reddy's operates in markets across the globe. The company's major markets include - USA, India, Russia & CIS countries, and Europe.
Ruchika Sharma joined Medical Dialogue as an Correspondent for the Business Section in 2019. She covers all the updates in the Pharmaceutical field, Policy, Insurance, Business Healthcare, Medical News, Health News, Pharma News, Healthcare and Investment. She has completed her B.Com from Delhi University and then pursued postgraduation in M.Com. She can be contacted at editorial@medicaldialogues.in Contact no. 011-43720751