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Dr Reddy's Labs names Sonu Sood as brand ambassador for Rebalanz Vitors
Rebalanz Vitors is available at chemist stores in Andhra Pradesh, Telangana, Karnataka and Orissa and on Big Basket.
Hyderabad: Dr. Reddy’s Laboratories Limited on Tuesday announced that it has roped in fitness enthusiast, actor and philanthropist, Sonu Sood as its brand ambassador for Rebalanz Vitors.
Launched in 2018, Rebalanz Vitors has grown rapidly to occupy a significant market position in the Ready-to- Serve fruit beverage segment, amongst existing and new players, Hyderabad-based Pharmaceutical giant said in a release here.
Rebalanz Vitors with essential electrolytes and minerals help replenish essential salts in the body. It comes with 38 percent less sugar, the pharma company claimed.
While a healthy diet and daily exercise are vital to living a healthy lifestyle, it is equally important to keep yourself hydrated.
Due to the exertion of exercises and sports, the body gets dehydrated via excessive sweating. Rehydration is necessary to enhance energy and help overcome fatigue.
Rehydration is achieved more effectively when electrolytes are added to the rehydration fluid. Replenishing electrolytes is pivotal in managing dehydration.
Rebalanz Vitors is available at chemist stores in Andhra Pradesh, Telangana, Karnataka and Orissa and on Big Basket. It comes in two different refreshing flavors – Apple and Orange.
Speaking on the collaboration, Sonu Sood, said, “I am delighted to be partnering with Dr. Reddy’s, a brand which echoes my views on fitness and adopting a healthy lifestyle. I have always advocated to make the right choices in life and trust Rebalanz Vitors to be the perfect rehydration partner for all health-conscious enthusiasts.”
M.V. Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said, we are happy to partner with Sonu Sood and announce him as the face of Rebalanz Vitors.
With increasing consciousness in India about health and healthier alternatives for daily nutrition, Rebalanz VITORS becomes the partner to help in rehydration. Through the association, we are happy to engage with more consumers and help them make an informed choice, in keeping with our purpose of 'Good Health Can’t Wait’'.
Read also: Dr Reddys Labs concludes acquisition of Mayne Pharma's US generic prescription product portfolio
Ruchika Sharma joined Medical Dialogue as an Correspondent for the Business Section in 2019. She covers all the updates in the Pharmaceutical field, Policy, Insurance, Business Healthcare, Medical News, Health News, Pharma News, Healthcare and Investment. She has completed her B.Com from Delhi University and then pursued postgraduation in M.Com. She can be contacted at editorial@medicaldialogues.in Contact no. 011-43720751
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