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Mankind Pharma enters into pet-care segment

Ruchika SharmaWritten by Ruchika Sharma Published On 2022-12-21T12:30:54+05:30  |  Updated On 21 Dec 2022 8:55 AM GMT
Mankind Pharma enters into pet-care segment
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Mankind's PetStar food will be available in different flavours and manufactured in the UK by making use of technology and European raw material.

New Delhi: Diversifying its offering in the pet food division, Mankind Pharma Limited has launched Mankind's PetStar Dog Food.By entering into the pet food division, Mankind Pharma strives to make PetStar a loved, palatable, nutritious, and healthy food brand for pets (dogs and cats). "The brand aims to build and support the pet care ecosystem by offering pet food, medicine, supplements,...

New Delhi: Diversifying its offering in the pet food division, Mankind Pharma Limited has launched Mankind's PetStar Dog Food.

By entering into the pet food division, Mankind Pharma strives to make PetStar a loved, palatable, nutritious, and healthy food brand for pets (dogs and cats).

"The brand aims to build and support the pet care ecosystem by offering pet food, medicine, supplements, and grooming products. In line with this, Mankind's PetStar food aims to cater to the evolving needs of the pet community, which includes dry food, treats, gravy, and many more products," the company stated.

Mankind's PetStar food will be available in different flavours and manufactured in the UK by making use of technology and European raw material. PetStar food is produced as per the quality and safety standards of BRCGS (British Retail Consortium Global Standards) and the food is also tested in laboratories. The product is manufactured keeping the Indian climatic conditions as a priority.

India has seen growth in pet ownership in the last decade which increased during the pandemic. Food plays a crucial role in providing pets with health and nutritional value. 

Speaking on the occasion, Rajeev Juneja, Managing Director & Vice Chairman, Mankind Pharma Limited, said, "After looking at the rising number of pet owners we decided to expand our offering to the pet care segment. Understanding that the pets have different body needs, we came up with Mankind's PetStar keeping in mind the requirements of the pets which are suitable for all breeds".

Read also: Mankind Pharma files for 7,500 crore IPO
Mankind Pharma is a pharmaceutical company in India headquartered in New Delhi, India. Its products range from Pharma, OTC, and FMCG brands like Manforce Condoms, Unwanted 72, Prega News, Gas-O-Fast, Health OK Tablets, Acnestar Gel, Betakind Gargle, and many others.

Read also: Mankind Pharma buys majority stake in Upakarma Ayurveda

Mankind PharmaMankind Pharma newsPetStar Dog Food
Ruchika Sharma
Ruchika Sharma

    M.Com

    Ruchika joined Medical Dialogue as an Desk Editor for the Business Section in 2019. She covers all the updates in the Pharmaceutical field, Policy, Insurance, Business Healthcare, Medical News, Health News, Pharma News, Healthcare and Investment. She has completed her B.Com from Delhi University and then pursued postgraduation in M.Com. She can be contacted at editorial@medicaldialogues.in Contact no. 011-43720751

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